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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Create a professional-looking email in no time! Choose to start with a template email template library, or build a new design from scratch! Add the blocks and style that you want using the intuitive drag & drop builder to perfectly match your brand and wow your audience.
Bring your email content to life by dynamically adding text such as your contact’s name using personalization, or go even further with our advanced email personalization options.
With unlimited lists and contacts in Sendinblue, your creativity has no limits! Group contacts however you want and take your strategy further by choosing even smaller segments based on criteria that you choose (e.g. gender, geography, purchase history, etc.) for a more targeted approach.
Finish your message and let us handle the hard stuff! Find the best message with A/B testing and make sure your email is sent at the perfect time with the click of a button using our machine learning-powered send time optimization! Features so smart, you’ll feel like you have a digital marketing PhD!
Communicate more directly with customers for urgent messages or time-sensitive offers.
Keep your teams organized with a shared inbox and never lose track of your customer email history again.
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